Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential fashion houses on earth. Its worldwide accomplishment was not constructed via conventional advertising and marketing or mainstream developments, but through a Daring philosophy: problem the norm, break conventions, and Enable originality discuss louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG acquired Global attention by presenting apparel that turned down traditional Concepts of beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and customers early during the 1980s.
This world-wide visibility strengthened the CDG Hoodie identify and captivated faithful clients from every single corner of the whole world.
The 1995 "Sleep" collection consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, along with the controversy gained Intercontinental protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and founded as a corporation in 1973. The manufacturer's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et Comme Des Garcons les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment handled the idea from the persona,[fifteen] the alternative ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine With all the masculine.
CDG constructed a robust distribution process by putting its products in top rated luxury retailers like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite buyers globally whilst preserving its inventive integrity.
In 2017, the business released a whole new fragrance, Concrete, and marked its start while in the US with a evening meal curated by the artist and chef, Laila Gohar.
Just about every retailer was built as an artistic Place, enhancing CDG Hoodie's status for innovation and offering buyers an immersive retail working experience.
With all the increase of online shopping, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social websites and fashion communities assisted unfold the model’s id, creating pieces much like the Participate in Heart tees and Converse sneakers viral throughout the world.
The CDG x Converse Chuck Taylor turned one of the most recognized sneaker collaborations on earth, serving to CDG arrive at global mainstream visibility whilst remaining correct to its edgy creativeness.
Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.
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The company also creates a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[six]